Send a text
Jun 17th, 2009 by Adrienne Keith
“Breaking up? Pregnant? Want a divorce? Send a text!”
With such a string of phrases, I didn’t need to make up a title for this post. Instead, the title came straight from this Yahoo Finance press release by a market research company focused on wireless/mobile research. Here are their findings:
- Nine percent of U.S. consumers have sent a text intended to end a relationship with a partner or cancel a date. Perhaps unsurprisingly, according to iGR’s data, 18 to 24 year olds are more likely to break up through a text message or to cancel a date via text than their older counterparts.
- Seven percent of the consumers have received such a text message in the past month. Additionally, more male consumers than females reported both sending and receiving ‘goodbye’ messages.
- 1 percent of U.S. consumers have proposed marriage to someone via a text message. One percent of women have sent a text to tell their partner that they are pregnant. All senders and recipients of the pregnancy and divorce text messages were under 45 years old.
Wow.